How ChatGPT actually decides which brands to name (and how to become one)
The mechanics behind ChatGPT's brand recommendations — index sources, citation patterns, and the four signals that decide whether your brand gets named.
11 min read →Blog
Marketing strategy, case study breakdowns, and notes on what's working right now — written by the team actually doing the work.
The mechanics behind ChatGPT's brand recommendations — index sources, citation patterns, and the four signals that decide whether your brand gets named.
11 min read →
We just dropped our floor from $1,500 to $900/month. The honest reasoning — what changed, what didn't, and what $900 actually buys.
7 min read →
A hands-on audit of how ChatGPT recommends Miami real estate agents in 2026. Which brokerages win, which don't, and what agents can learn.
10 min read →
Everyone keeps talking about getting cited by ChatGPT. Here's what AI search optimization actually is, how it works, and why it matters for your business right now.
9 min read →
The strategy, the influencers, the day we shipped 20,000 downloads in a single day, and what we'd do differently next time.
8 min read →
Most agents post listings and wait. The ones closing deals through Instagram run a system. Here's the 7-step playbook we use.
11 min read →
Five hard-won lessons from running multi-market content operations at scale for a global SaaS — 250+ pieces per month, 7 languages.
10 min read →Get in touch
Tell us what you're working on. We'll tell you exactly how we'd approach it.
Start the conversation