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Notes from
the frontier.

Marketing strategy, case study breakdowns, and notes on what's working right now — written by the team actually doing the work.

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How ChatGPT decides which brands to name

How ChatGPT actually decides which brands to name (and how to become one)

The mechanics behind ChatGPT's brand recommendations — index sources, citation patterns, and the four signals that decide whether your brand gets named.

11 min read →
Why we cut our starting price to $900

Why we cut our starting price to $900 (and what that actually means)

We just dropped our floor from $1,500 to $900/month. The honest reasoning — what changed, what didn't, and what $900 actually buys.

7 min read →
Miami real estate ChatGPT audit

We audited 10 Miami real estate agents in ChatGPT. Here's who it named.

A hands-on audit of how ChatGPT recommends Miami real estate agents in 2026. Which brokerages win, which don't, and what agents can learn.

10 min read →
What is AI Search Optimization (GEO)?

What is AI Search Optimization (GEO)? A complete 2026 guide

Everyone keeps talking about getting cited by ChatGPT. Here's what AI search optimization actually is, how it works, and why it matters for your business right now.

9 min read →
How we scaled Get Get from 30K to 100K users

How we scaled Get Get from 30K to 100K users in 2 months

The strategy, the influencers, the day we shipped 20,000 downloads in a single day, and what we'd do differently next time.

8 min read →
Real estate Instagram strategy

Real estate Instagram strategy: how to turn listings into leads

Most agents post listings and wait. The ones closing deals through Instagram run a system. Here's the 7-step playbook we use.

11 min read →
Managing B2B SaaS social across 7 countries

Managing B2B SaaS social across 7 countries — what we learned

Five hard-won lessons from running multi-market content operations at scale for a global SaaS — 250+ pieces per month, 7 languages.

10 min read →

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